Data Desk · v2026-07-23
The Take-Two data desk
The numbers behind the launch, from public filings, records bodies, and named analysts — with the line this desk never blurs: company guidance is official; analyst forecasts are estimates. Every row links its source. Reuse the data: download the CSV (CC BY 4.0, attribution neonpulsehq.com).
Franchise unit milestones Reported figures
- GTA 5 lifetime units: VGChartz (Take-Two May 2026 catalog figures) ↗ (as of 2026-05)
- GTA franchise lifetime: VGChartz (Take-Two May 2026 catalog figures) ↗ (as of 2026-05)
- RDR2 lifetime units: VGChartz (Take-Two May 2026 catalog figures) ↗ (as of 2026-05)
The 2013 launch records Certified
| Record | Figure | Source |
|---|---|---|
| GTA 5 day-one retail sales (2013) | $815.7M | Guinness World Records ↗ |
| Fastest entertainment property to $1B (3 days, 2013) | $1B / 3 days | Guinness World Records ↗ |
Company guidance Official
$B8–B8.2
FY2027 net-bookings guidance · stated 2026-05-14 · Take-Two Interactive (IR) ↗
Named by Take-Two as driven by the November 19 launch. Next possible revision: the Aug 7, 2026 earnings call.
Analyst forecasts Estimates — not company figures
| Analyst | Metric | Forecast | Source |
|---|---|---|---|
| Piper Sandler | GTA 6 units by April 2027 | ~35M | Yahoo Finance (analyst-note coverage) ↗ |
| DFC Intelligence | GTA 6 first-year units / revenue | ~40M / $3.2B | GameFragger (analyst coverage) ↗ |
| Morningstar | GTA 6 units in fiscal 2027 | up to 70M | Yahoo Finance / Stocktwits ↗ |
Forecasts differ because methods differ; none of these numbers comes from Take-Two, and Take-Two has published no pre-order or sales count for GTA 6. The viral "39M pre-orders" figure is disproved on the fact ledger.
Reproducible calculations
-
GTA 5 launch pace (2013)
$1,000M ÷ 3 days→ ≈ $333M/day across the record windowInputs: Guinness-certified $1B-in-3-days record
-
Guidance midpoint
($8.0B + $8.2B) ÷ 2→ $8.1B FY2027 net-bookings midpointInputs: Take-Two FY2027 guidance range
-
Scale check: analyst revenue forecast vs guidance
$3.2B (DFC first-year GTA 6 revenue) ÷ $8.1B (guidance midpoint)→ ≈ 40% — the share of FY27 bookings one analyst forecast would representInputs: DFC forecast (estimate) + Take-Two guidance (official); shown for scale only
Change log
- 2026-07-23 — Data desk v1: unit milestones, 2013 launch records, FY27 guidance, three named analyst forecasts, three reproducible calculations. All rows registry-sourced.
Next scheduled update: Take-Two's August 7 earnings. Deeper context: GTA 5's records · the analyst projections, unpacked · the record case, argued honestly.